Getting it wrong with Social Media

The other day's New York Times reported how law firms are using video to recruit summer interns. Apparently, it is a fiercely competitive market and attracting the best can be difficult. While it is a nice social media type thing, I'm quite disappointed with the efforts of one of the firms. A 100 year old legal firm in Boston with 200 employees is using video clips that are a spoof of the infamous Mac versus PC ones.

The problem? Firstly, they should try to come up with something original. A spoof simply reinforces the stereotype of lawyers lacking imagination. Secondly, next time use real lawyers not actors. Actors make it look fake. If you can find lawyers to do the testimonials, I'm sure a few of them can do the acting as well. And finally, please post to You Tube. I'm not sure whether to trust the view count of your inbuilt flash built in video player. Doesn't seem very authentic to me.